Individuality is where it all begins. “ANI” in Hebrew means “me”, “I”, and this is the starting point for ANI studio’s creations: the place and time where little ones become themselves, while the clothes quietly and lovingly participate in the process.

Timelessness is key. We are interested in things that last, in things that make sense. We let go of “childhood clichés”, instead choosing to trust our instincts and create the pieces we ourselves are interested in wearing. Always comfortable, carrying no extra baggage of prints or applications, with classic silhouettes that easily suit everyone, in every situation.

Gender is no criterion. Whether it’s the colors, cuts or even the way the fabric wraps around the body, we create no rigid borders between girls and boys’ wardrobe. Simplicity is meant for everyone, and this unisex approach works in harmony with the notion of multiple uses for a singular piece.

Attention to details makes the difference. Manufactured in Portugal, the fabrics are all 100% organic cotton, sourced from all over the world in order to ensure the finest touch. Our development and work behind the scenes result in creating simple, clean and beautiful pieces.

Take your time, meet ANI.